Namu — visual identity

Brand guidelines

Namu is an African AI research and technology company building speech-native models, datasets, and products that make technology accessible through natural conversation in every language and every community.

The Namu wordmark
Primary wordmarkSVG · PNG
01Introduction

Who these guidelines are for.

The “Namu” name, the Namu logo, the Namu wordmark, the Blossom, and other Namu trademarks are property of Namu.

These guidelines are intended to help our partners, customers, developers, collaborators, publishers, and any other third parties understand how to use and display our trademarks, visual identity, and copyrighted work in their own assets and materials.

02Brand foundation

A brand built for language, access, and trust.

Namu's identity should feel precise, grounded, and human. It carries the seriousness of infrastructure and the warmth of community: technology that does not ask people to become someone else before they can participate.

01

Native

We start by deeply understanding the languages, cultures, and realities of the communities we serve.

02

Access

Language should never be a barrier to knowledge, opportunity, or participation.

03

Together

We succeed when communities, partners, and team members grow alongside us.

04Clear space

Give the mark room to speak.

The logo should never feel crowded. Keep a generous margin around the wordmark and avoid placing it inside busy visual areas.

The Namu wordmark with its minimum clear space marked
1×

Minimum clear space

Use at least the height of the orange dot as a minimum margin around the mark. For premium layouts, use more space than the minimum. The Namu identity is strongest when it is quiet, legible, and allowed to breathe.

Do not rebuild, redraw, stretch, recolor, or crop the logo. Always use approved assets from the brand folder.

05Dos and Don'ts

How the marks behave.

The marks are drawn once and used as drawn. Everything below is a real failure we would rather not see in the wild.

The Blossom

Don't add any colors to the Blossom
Don't use the Blossom as the primary branding
NAMU RESEARCHEST. 2026 NIGER
Don't add any unauthorized elements
Don't use the Blossom over a busy image
Do use the established spacing rules
Do use the Blossom with lots of open space

The wordmark

namu
Don't stretch or alter the wordmark in any way
Don't use the Blossom as the primary branding
Don't crop wordmarks
Namu
Don't use wordmarks as masks
Namu
Don't use any unapproved variations
Don't use any effects or textures
06Gallery

The identity, applied.

Namu tote bag
Namu stationery and desk objects
Namu business cards
Namu card and pen
Namu vertical brand application
Namu vertical mockup
Namu printed brand item
Namu landscape mockup
07Color

Warmth, depth, and restraint.

Namu's palette is designed for editorial clarity and cultural warmth. Harmattan cream and Ink carry the system; Sahel, Kola, Forest, and Dry Clay add emphasis and depth.

Click a swatch to copy its hex.

08Typography

Expressive, clear, and measured.

Use the display serif for high-emphasis brand moments and the mono for utility, interface labels, and documentation.

Display · Newsreader

Every language, every community.

AaBbCcDdEeFfGgHh
Body · Newsreader

Namu builds speech-native models, datasets, and products that enable people to access technology through natural conversation in their own language. The typography should feel precise enough for research and warm enough for people.

Utility · Red Hat Mono

MODEL CARD / DATASET / EVALUATION / RELEASE NOTES

09Voice

Speak with clarity and conviction.

Namu's voice is grounded, direct, and inclusive. We explain infrastructure through human access, and we avoid hype that makes the mission feel temporary.

Write this

  • Making AI work for every language and every community.
  • Technology should meet people where they are.
  • Speech-native AI infrastructure for African languages.
  • Access should not depend on speaking a global language.

Not this

  • The next revolutionary AI platform for everyone.
  • We are disrupting African language markets.
  • Just translate everything into local languages.
  • Low-resource users need simplified tools.
10Applications

The system in use.

Namu applications should feel calm, legible, and trustworthy. The brand should support the content rather than overpowering it.

Namu

Speech-native AI for African languages.

Models, datasets, and products designed around the way people naturally communicate.

Document cover

Company overview

A quiet page system for reports, briefs, and partner documents.

Presentation

Making AI work for every language.

Use high-contrast moments for pitches, talks, and strategic storytelling.

11Partnerships

Using Namu with partners.

When Namu appears with another organization, keep the relationship clear. Do not imply endorsement, sponsorship, or product partnership unless formally approved.

Approved language

Use “in partnership with Namu” only for active collaborations. Use “built with Namu technology” only when the integration has been reviewed and approved.

Lockups

Partner lockups should use equal visual weight, generous spacing, and neutral alignment. Do not place Namu inside another brand's shape or color system.

12Legal

Usage terms.

The term “Marks” includes anything we use to identify our goods or services, including our names, logos, icons, wordmarks, visual identity, and design elements. By using Namu's Marks, you agree that Namu owns them and that any goodwill generated by your use benefits Namu.

Permission to use our Marks is limited in the following ways:

  1. Only use our Marks if they adhere to these brand guidelines.
  2. The permission we grant is non-exclusive and non-transferable.
  3. Do not feature our Marks more prominently than your own company's name or marks.
  4. Do not imply endorsement, partnership, sponsorship, or approval unless Namu has formally authorized it.
  5. We may update this guide, review uses of our Marks, require changes, or end permission at any time.

Please make sure your product, communication, dataset, model, application, or public material describes Namu accurately and does not confuse people about your relationship with Namu. Do not use Namu's name, logo, Blossom, wordmark, or other Marks in your app, product, developer, organization, or company name unless you have written permission from Namu.

13Contact

Talk to us.

For legal inquiries, please contact legal@namuai.org.

For everything else — including permission requests for the use of our logos, questions about these guidelines, or communications that go beyond the cases outlined above — please contact legal@namuai.org.